Changsha Receives Nearly 500 Million Tourist Trips During Duanwu Festival Holiday

During this year's Duanwu Festival holiday, Changsha's cultural tourism sector planned 52 activities across five major categories—intangible cultural heritage (ICH) experiences, museum exhibitions, artistic performances, parent-child activities, and China-chic cultural events. These efforts created new cultural tourism scenes and offered fresh travel experiences, making the three-day holiday especially vibrant.

Statistics show that Changsha received 4.9878 million tourist trips during the holiday, a year-on-year increase of 27.41%. Tourists' total spending reached 2.995 billion CNY, marking a year-on-year increase of 17.79% according to the comparable caliber. The top three most visited scenic spots were the Liuyang Sky Theater, Orange Isle Scenic Area, and Yuelu Mountain Scenic Area.

During the holiday, an ICH quality goods fair opened at the central square of Changsha Binjiang Cultural Park. At booths showcasing traditional crafts like Xiang embroidery, Tongguan Kiln ceramics, and chrysanthemum stone carvings, inheritors demonstrated their techniques on site. Tourists tried their hand at interactive projects such as rubbing and paper-cutting.

The Changsha Strawberry Music Festival 2025 took place at the Changsha International Convention and Exhibition Center during the Duanwu Festival. In a venue expanding from 50,000 to 100,000 square meters, the festival brought together 36 musical acts and attracted over 50,000 attendees, with 66.1% coming from outside the city. The revenue hit a record high among all editions of the festival.

During the holiday, the Azalea Theater presented a special children's public welfare performance, featuring the cartoon-anime musical stage play "The Adventures of Pinocchio."

At the New Triangle Maker Space in the Changsha Library, makers utilized 3D printing technology to craft dragon boats. Children enthusiastically participated, creating their own dragon boat models.